Survey Says Facebook Feeds Narcissism [STUDY]

In a survey of 100 college students, young people with narcissistic personality traits were shown to exhibit Facebook activity that was distinctly more self-promotional. These people had “About Me” sections that referred to their intelligence and photos that were more about displaying the user’s physical attractiveness than about capturing memories with friends.

Narcissism is defined in this study as “a pervasive pattern of grandiosity, need for admiration and an exaggerated sense of self-importance.”

For the average narcissist, Facebook “offers a gateway for hundreds of shallow relationships and emotionally detached communication.” More importantly for this study, social networking in general allows the user a great deal of control over how he or she is presented to and perceived by peers and other users.

Read the story here on Mashable.

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